Gandhi

Gandhi The film Gandhi begins with the death of Gandhi in 1948. After he is shot, the film quickly flashes back to Gandhi in the late 1800's. Gandhi started his neutralize the treacheries of the British Empire when he was a youngster in South Africa. He was a legal advisor and he battled against ethnic separation for Indians. South Africa was constrained by the British right now and Indian's were there working. Gandhi encourages them to pick up their freedom through peacefulness and regard for other people. Gandhi was lost a train, traversing South Africa, since he had would not surrender his top notch seat and move to the second rate class, where the British man needed him to go. Not long after, Gandhi sorted out his first dissent wherein he consumed passes that Indians were required to convey consistently in South Africa. He at that point fought again with peacefulness against laws that singled out Indians as peons that had not many rights.Nehru and Gandhi at the opening of the Indian Nat i...Justice and human rights was a solid subject in this part of the film. Gandhi saw the individuals were not rewarded reasonably so he battled for equity. By consuming the passes he battled out in a peaceful way, demonstrating that individuals should have been dealt with reasonably. The British were exploiting the individuals in South Africa, and their quiet dissent picked up their human rights. In any event, when the British were clubbing Gandhi, he despite everything continued consuming his pass, and this indicated how he put his significance as an individual under that of essential human rights.Gandhi was powerful in South Africa, and his prosperity made him come back to India where he could work the autonomy of India. On the second day of the film, Gandhi was let out of prison...

Population Standard Deviation free essay sample

Audit EXERCISES CHAPTER 8 AND 9 PROFESSOR JONAS WIU-RES BY DEBRA JAMES CHAPTER 8 1. High temperature in the United States a meteorologist asserts that the normal of the most elevated temperatures in the US in 98. An irregular example of 50 urban areas is chosen, and the most noteworthy temperatures are recorded. The information are appeared. At a=0. 05 can the case be dismissed? a=7. 7 97, 101, 99, 99, 100, 94, 87, 99, 108, 93, 96, 88, 98, 97,88, 105, 97, 96, 98, 102, 99, 94, 96, 114, 99, 96, 98, 97, 91, 98, 80, 95, 98, 96, 80, 95, 88, 99, 102, 95, 101, 94, 92, 99, 101, 97, 94, 97, 102, 61. The case can be dismissed; right answer might be either over 98 or underneath it. 2. Pay rates for Actuaries across the nation graduates entering the actuarial field acquire $40,000. A school situation official feels that this number is excessively low. She reviews 36 alumni entering the actuarial field and sees the normal pay as $41,000. The populace standard deviation is $3000. Would her be able to guarantee be upheld at 0. 05? x? =14. 7, ? x? =13. 77, bull? =5. 34, n=29, ? =. 01 3. Month to month Home Rent. The normal month to month lease for a one room in San Francisco is $ 1229. An arbitrary example of 15 one room homes around 15 miles outside of San Francisco had a mean lease of 50. We will compose a custom article test on Populace Standard Deviation or on the other hand any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page The populace standard deviation is $250. At a=0. 05 would we be able to reason that the month to month lease outside San Francisco contrasts from that in the city? 4. 5. Government Prison Populations broadly 60. 2% of government jails are cutting off time for tranquilize offenses. A superintendent feels that in his penitentiaries the rate is significantly higher. He reviews 400 prisoners records and finds that 260 of the detainees are sedate guilty parties at a=0. 5 is this right? Section 9 1. Driving for joy two gatherings of drivers is studied to perceive what number of miles every week they drive for joy trips. The information are appeared at a=0. 01 would it be able to be directed that solitary drivers accomplish more driving for joy stumbles on normal than wedded drivers? Expect =16. 7 and =16. 1 Level of noteworthiness a = 0. 05, we dismiss the invalid theory. This implies there is a critical distinction between There isn't adequate proof to finish up. 2. Correspondence times as indicated by the agency of work measurements American time use review wedded people spend a normal of 8 minutes out of each day on telephones calls, mail and email, while single people spend a normal of 14 minutes out of every day on these equivalent errands. In light of the accompanying data is there adequate proof to infer that solitary people spend, on normal a more noteworthy time every day conveying? Utilize the 0. 05 degree of centrality. There isn't sufficient data to real average compensation. In every one of the accompanying At the 0. 05 level, does this demonstrate adequate proof to finish up . Teachers’ Salaries an example of 15 instructors from Rhode Island has a normal pay of $35,270, with a standard deviation of $3256. An example of 30 educators from New York has a normal compensation of $29,512, with a standard deviation of $ 1431. Is there a critical contrast in teachers’ pay rates between the two states? Utilize a = 0. 02. Locate the 98% certainty interim for the distinction of the two methods. H0: ? 1 ? 2 = 3000 H1: ? 1 ? 2 ? 3000 where, H0 is the invalid speculation, d = 3000 For theory testing on two methods with known fluctuations: ? = [(X1 X2) d]/{v[ (? 1? n1) + (? 2? /n2) ] } where, X1 and X2 are the two example implies ?1 and ? 2 are the two example standard deviations n1 and n2 are the two example measures For this situation, X1 = 35,270 X2 = 29,512 ?1 = 3,256 ?2 = 1,432 n1 = 36 n2 = 49 d = 3,000 Plug these qualities into the above condition to get: ? = 4. 756 For a centrality level of 2. 5% (I. e. 0. 025), Z = 2. 24 Since ? Z at the 2. 5% criticalness level, the invalid speculation is dismissed implying that the information doesn't bolster the possibility that a Rhode Island Teachers mean pay is $3,000 in excess of a New York Teachers mean compensation. . High and Low Temperatures †March is a month of variable climate in the upper east. The outline underneath records the real high and low temp eratures for a choice of days in March from the meteorological forecasts for Pittsburgh Pennsylvania. At the 0. 01 degree of hugeness is there adequate proof to reason that there is in excess of a 10% distinction between normal highs and lows? Teacher Jonas, I have not made some great memories with this task, it is dedicated with one hand.

What Converts Web Landing Page Benchmarks and Trends

What Converts Web Landing Page Benchmarks and Trends There can rarely be any fruit of your labor as a marketer if it’s not conversions. These are what define your success. Conversions are the proof that your efforts are paying off.But have you ever wondered how you are faring compared to your competitors?As a brand, no matter how well you are doing, you will always need to do better. And the reason is twofold:If you don’t, then your competitors will catch up with you and topple you from the top position.If not that, then your customers’ growing and changing needs will no longer be satisfied by you. That also will lead them to seeking alternatives.You don’t want to experience any of these scenarios.To help you maintain high conversion rates, we are giving you some data to consider.We looked around at the trends and benchmarks for landing pages. These will help you gauge your success in reference to where the rest of the internet users are.LANDING PAGE TRENDSMarketing is a rapidly-changing industry. And as is the case with life, adapting early is key to succeeding and remaining successful.When you get used to adapting early, you develop an ability to “sense” when the next change could come.This keeps you ahead of your competition because it simply means you will not be taken by surprise.Since almost all conversions take place at the landing page, it’s necessary to look at what is happening to this great page.There are certain trends which are increasing in popularity. If your page isn’t on board, then you can work on it.More Videos on Landing PagesMore videos are making their way onto the landing pages. This is informed by what content marketers have known very well. And that is the fact that videos offer several advantages over text.Traditionally, blogs and other brands used text and some pictures to communicate their message. Although all was going well, things quickly changed especially with the advent of social media.Below are some of the benefits of using videos in landing pages:More engaging â €" engagement is key and it is not a requirement only in information-based content. Wherever you are communicating with someone, you should always jump at the opportunity to use video if you want the benefits of engagement. Studies show that almost 50% of internet users look for videos related to a product or service before visiting a store.Message retention â€" the human brain is better at digesting the contents of a video as opposed to text. The reason is that text provides more challenges to the mind which actually sees in pictures. When reading text, your brain has to create pictures for you to see then you can understand what you are reading. But when you watch a video, your mind finds it easy to understand the message. This is because there is no extra work of creating pictures from words.Entertainment â€" even when you are giving a very serious message, videos always have an entertainment angle to them. This is tied to the sense of peace which comes into the mind knowing the message will be easily understood.It is such benefits that have made many brands and web designers to opt for more videos.When you consider that there will be greater message retention, it makes sense to see video in landing pages.Long Landing PagesFor some time, landing pages were made of short messages and they would not require scrolling down.More details would then be available either through some other page or further down the sales funnel.Things have however started changing and the number of long landing pages is on the rise.Primarily, a long landing page gives the brand the ability to do two things:Incorporate more than one CTA â€" for some marketers, they see an opportunity to maximize the possibility of more conversions when they provide more than one call to action. This is perfectly understandable and works well to increase conversions.In this case, these brands will ensure the different CTAs are unique though complementing one another. This helps maintain the theme of t he landing page.At the same time, the different CTAs must be aligned with the keywords used to bring traffic to the page. This gives the communication the consistency needed in the messaging.Take action at different stages â€" more than one CTAs being used in the same landing page provide the visitors with the opportunity to make a decision at whatever point of the journey they are in. They will not have to scroll to the top or bottom of the page so as to buy.Typically, the different sections of the page will be communicating the various features of the product. Since this is a landing page, every section has its own copy created.With the right words to indicate the suitability of the product, the long landing page builds the excitement inside you as you read on.Minimalist Landing PagesAnother trend in landing pages is the embracing of a minimalist approach in design. This indicates a move from relying on a lot of text.In this approach, the amount of text used decreases and the focu s is put on the quality of the text.With a minimalist approach, you stand to benefit once you realize there are no distractions. It is very easy to have unnecessary words which water down the overall power of the copy.In the cases where many pictures are used, the visitor may end up forgetting what he was looking for in the first place.This is one way bounce rates eventually increase.Bounce rates then lead to a bad reputation with search engines and much frustrations as you get little or no conversions. Increased Use of IllustrationsFor landing pages, there has been a shift from the usual visuals of pictures. More and more people are using illustrations.Illustrations are being used as the core of the message and small amounts of text as complementary explanations..Illustrations provide an avenue for you to express your creativity. As such, you get an opportunity to be as unique as you possibly can.Just as there are no limitations on what you can do with drawings, there is no limit o n how best you can communicate using illustrations.When thinking of this type of visuals, it is best to see them as an open platform. There are no hard and fast rules as to what kind of illustrations you can come up with.More than that, illustrations tend to be easy on the eye. Their informal look will make you feel like you want to sit back and look at them again.You become comfortable and your relaxed state opens you up to the message being shared.Appropriate White SpaceWhite space is a treasure and anyone who knows how to use it will always win. First of all, contrary to what it may seem like, it is not a waste of space. There is   value attached to this practice.White space gives the impression that there isn’t too much to be digested. That means you are not being overwhelmed by too much information.You probably know about the downside of too much information in regards to marketing. People get lost in it. They try to find their way around and they just can’t.When writing co py for your landing page, this is the one thing you definitely have to avoid. And as it is said, less is really more.It is similar to a situation where a salesman rapidly talks to a prospect telling him of the features of a product.Although the product may be able to do everything, there is no room for the prospect to see himself using the product.For an effective job, you must give the page visitor room to imagine himself using your product or service. Let his eyes move from the illustration to the few words which are adding value to it.What the mind will be doing is creating a mental picture of your product solving his needs. And if you have done it well, then you get the visitor to make the decision.Or at least become a serious lead you can move towards conversion.Particle BackgroundsRelated to appropriate white space is the use of backgrounds which help ease the mood of the person visiting your landing page.In most landing pages. You will often find that the background is a soli d color. But creatives are coming out of this. When you overlay your text on a particle background, you create an atmosphere for the prospect.Particle backgrounds remove the boredom of looking at a solid background. They show a subtle movement which is big enough to be noticed and even attract attention but small enough not to be a distraction.Some particle backgrounds however have no motion.They come in handy when you want to create a conducive environment for the lead. They give the page visitor a sense of calm as they draw their attention to the beauty of their implementation.If you can come across as someone whose products are beautiful, then there is an expectation created of a good experience.The person viewing your page gets to believe that you are likely to offer good after sales service.Or that the product is so good there won’t be need for much inquiry.LANDING PAGE BENCHMARKSTrends usually create a disturbance. When many people abandon an old thing for the new one, there will always be some disturbances.These trends also cause some changes in the way you determine the success of your brand.This is not to mean that what others do affects how you see your brand. But what they do brings about changes in the industry you are in.This means that whereas you have been defining success as X for the last five years, your industry may move to start defining it as Y.How is this?Think of it in regard to the traffic you receive. If everyone in your industry gets for example 1,000 visits per day on average, then you might all be doing well. Your industry might be experiencing good growth.But what if suddenly your competitors started receiving 1,500 visits per day on average? Then they move to 2,000 visits while you are still at 1,000? What if their conversions are increasing at the same rate?Your industry will be said to be experiencing a boom. But are you personally experiencing a boom?No, you aren’t.This is why you need to track what others are doing. It is important to stay updated on what is going on. And on that note, it is important to know what benchmarks your industry is using.The Conversion RateThis is what every marketer thinks about. And although you may be worried about low conversions, the average rate might serve to give you some relief.Your competitors are working hard to outsmart you while you are working to outdo them. This can lead to a lot of frustrations when you get little conversions.It’s important to understand that industries operate differently and there cannot be one figure for everyone to fit in. As such, conversions rate can be subjective.It also depends on how you define success.If you are looking to sell your product while someone else wants to sign up people for newsletters, your conversion rates will be different.Heapanalytics looked at conversion rate data for 79 SaaS companies over a 3-month period. They noticed an average signup rate of 36.2%. Bounce RateThis is the number of site visitors who leave s oon after they have gotten on the site.The reasons for leaving could be as many as there are different people but there are some basic reasons.For example, it could be that they didn’t get what they were looking for. Maybe it was something to do with how the information was presented on the site.Or probably they read the introduction and decided they have gotten enough information.Generally, bounce rates average at around 40% 50%. This figure largely depends on the tools you are using to measure it.For example, according to Google, beauty and fitness industries experience a bounce rate of 56.81%. News has 65.35%, Real Estate 49.25% while Science has 63.36%.Ecommerce Europe also studied websites and came up with some figures. The fashion industry had the lowest bounce rate at 35.52% while electronics had the highest at 44.75% Department stores had 39.78%.You can check more of the results from these studies here.HOW TO OPTIMIZE YOUR LANDING PAGEHaving seen what is going on around y ou, you will do well to make changes where necessary. It will be necessary for you to understand that you can have more than one landing page.So if you are wondering what to do since you already set up and launched your landing page, you can make another one.This is in addition to optimizing the current one.You need to maximize on your opportunities especially if you have realized that you are lagging behind.If you are not the leader in your industry, then you can at least be at par with your competitors. Below we look at some of the things to keep in mind as you make changes to your current landing page or create a new one.Define Your GoalThis is where you have to start whenever you are doing something. Anything. Including designing and creating the soon-to-become best landing page in your industry.Having a clear goal makes you stay on the right lane. Keep in mind that your goal should not be as vague as “make more profit.” Or “have more conversions.”Your landing page’s g oal should be anchored on your business goals.Do not think of them as two different things.When you have this consistency in thinking and operation, you will be able to give your prospects the same experience whether they visit your landing page or your office.Consistency is important. If you lack it, then you might create a situation where even your loyal customers could become confused. This can be taken advantage of by your rivals especially when the competition becomes tough.Have a Great HeadlineThe headline of your landing page is as important as the headline of a national newspaper. The headline is what sells the paper. In your case, it is what will tell those who get to your page that you have something they need.For the best results, your headline should give an idea of the solution the visitor is looking for. If your goal is clear, then you know what problem you are looking to solve. Meaning you have a solution for it.At the same time, don’t be too wordy. Headlines need t o be short.Also consider touching on an emotional point. Make a subtle reference to the pains the customer faces. That will remind him why he is there and show him that you understand his situation.An example headline could be: “How to stop hackers and get your emails delivered.”As brief as that headline is, anyone familiar with email security will understand the kind of solution being offered.Such a person knows that hackers use emails to gain illegal access to corporate networks. Moreover, successful hacking, or even successful spamming can lead to undeliverable emails.Considering that this leads to loss in business, the fear for such a situation is real.Write a Compelling CopyIn the realm of content writing, copy is the text used to sell a product. In the context of your landing page, you can see this as the sub-headline.The sub-headline is the text used to give more details regarding the solution you are offering. It expands your headline and says more to cover what the head line is talking about.Building on our example above, the copy for the landing page could be as below.“Say goodbye to email phishing and blended attacks by use of our next generation intrusion prevention technology.”Remember that this text should also be considerably short. If your solution is intended for technical audiences but you want to get some non-technical leads for nurturing, then consider having a long landing page.On it, you can then put in more details with different sections explaining different aspects of the solution.Also remember to place several CTAs along the page to allow for conversion from any part of the journey.Use VisualsThe place for visuals has been well earned. It is no longer something to be considered but more of a must-have. Of course, there isn’t really a problem with you having a landing page without visuals. However, it will be better to include them.For visuals, think about some of the trends discussed above. Look for what is best to be incorpo rated in your page.Should you have a solid color background? If so, then work with the colors which can help you convert.Should you use pictures or illustrations? If so, what will the picture be communicating? Will you include video content?There are many options for this.Whichever visuals you decide to use, ensure they reflect the general experience you would like a customer to identify you with.Work on Your CTAsEvery landing page must have a Call To Action. Some have more than one. It all depends on your goals and the design of your page.Since CTAs are a natural part of landing pages, it is therefore not an issue of whether you have one. It is an issue of how effective it is.CTAs are basically words, so there isn’t anything much about them. But for maximum conversion rates, you have to choose the right words.In every CTA you implement on your page, make an effort to create a sense of urgency. The simplest way of doing this is by including the word “NOW” in your CTA.This is w hy you see CTA buttons asking people to “BUY NOW!” or “SUBSCRIBE NOW!”You can also move from this basic to more advanced techniques. For example, if you are a retailer, you could have a CTA button labeled “ORDER NOW!” but then include some text beside the button in red color indicating “FREE gift for the first 10 buyers.”Remember we said you can have more than one landing page? This can be useful in promoting different products.Maybe you want to promote a new item in your store. Together with the “ORDER NOW!” button, you could inform the page visitors that there are only 5 pieces remaining. This tells the one who has been attracted to the offer that they need to rush.For you, this means they quickly make the decision to buy.Reduce Load TimesLonger load times affect the conversion rate. If you put yourself in the shoes of a shopper who is looking to make a quick purchase, you will perfectly understand this.Online shopping is meant to provide a convenience and part of that is the ability to quickly window shop then decide where to buy from.If someone is window shopping and lands on your page but then waits for a considerable amount of time for it to load, they will be frustrated.You will essentially be preventing them from having a quick and convenient experience.What would you do if you were a shopper faced with such a situation?You would very likely abandon the page which is taking too long to load. And that is exactly what prospects will do if your page takes long to load. The ideal maximum time your page can take to load is 3 seconds. Not anything more than that. In fact you should aim at having it load faster than that.This is not difficult since most landing pages are not heavy with media. If you have some high resolution pictures you want in your page, use lossless compression formats to make them smaller. The quality will be preserved to a good degree but the size drastically reduced.Include TestimonialsTestimonials are crucial as the y form a strategic part of your landing page marketing. These are what will add weight to your case and convince the undecided potential buyer.This is also the reason why PR is an important aspect of marketing. Part of the PR team’s job is to ensure your brand’s online reputation is safeguarded. It is also the reason why customer service has to be great in order to avoid bad reviews.All the same, now that someone is on your page, they need to see some positive feedback. This will make them comfortable knowing that others have had a good experience with your solution.They are then able to make the decision which you are hoping they will make.A/B TestingLike everything else, it is wise to do some tests. For landing pages, you can test it to see how good it is.A/B testing is used to compare two web elements. These can range from ads to landing pages and everything in between.The principle of this test is that there will be two similar elements rotated to the viewers. This is in ord er to measure the one with the best performance.If you already have a landing page, then you have to consider this step. If you are developing your first landing page, well, you currently have nothing to compare it with.However, you can create two separate ones with different approaches and test them to see which will bring more conversions.You will use an A/B Testing tool to perform this test as it is not a manual test. The tool will automatically show each page to different viewers and show you the results.If you ascertain that one page brings in better results, then you can safely drop the non-performing one.Incorporate an Exit PopupThe very last thing which you should do is have an exit popup. This is a popup message which appears on your landing page when the viewer decides to leave the page.These popups usually work by tracking the movement of the mouse cursor. When they “notice” that the page visitor wants to leave, e.g. go to another browser tab or close the tab, they po p up and show their message.This will be good for making a final attempt at converting the visitor.There are very many ways of going about the use of exit popups. And they are all centered on the message you use.For example, you could include a message such as: “Not convinced that we can solve your problem? Take this 1-minute test to be sure.”With this example, the visitor will hopefully think that a test is a good way to prove something. Also, he might not have a problem sacrificing one minute seeing that it could give him what he is looking for.Use the message that will speak to the kind of people you attract to your landing page. Whatever you do, ensure that you don’t ask for too much information.Also avoid taking too much of their time.CONCLUSIONWe have given you insight into the trends defining landing pages.On top of that, we have shown you how to optimize your current landing pages.You can use the same information to create optimized pages. Use this information to impro ve your conversion rates.

Pros And Cons Of Birth Tourism - 897 Words

ssignment Two Researching the term â€Å"birth tourism† and how birth tourism may or may not impact our system and resources has given me an eye-opening opinion about the matters. 1 Matters being that the 14th Amendment allows for automatic natural-born citizen status for anyone born on U.S. soil. And based on my readings and research the following questions are being ask; 2 1) which areas in the U.S. are seeing the most birth tourism? 2) which countries are seeing the most activity? 3 3) What are some economic pros and cons of birth tourism in the U.S. 2 4) How the 14th Amendment impacts the issues of citizenship and what the arguments are currently regarding a possible reinterpretation of the 14th Amendment? 5) Lastly, my thoughts based on my†¦show more content†¦As for the pros, it can save on healthcare cost for immigrants. It improves on the social services in U. S. and it would allow the local dollars to be spent locally. And the cons, it clearly violates the governmental laws. The strength in the diversity is real. The U. S. has what the women are considering when coming to this country to give birth. The diversity achievements one community at a time to dissuade the benefits is potential for this great country. How the 14th Amendment impacts the issue of citizenship and the arguments currently regarding a possible reinterpretation of the 14th Amendment according to http://debatepedia.idebate.org/en/index.php/Debate:_Birthright_citizenship_for_children_of_illegal_immigrants, it impacts the child who has citizenship but, can’t take care of his/herself, so the parents will stay illegally or return to their country allowing the child to grow up and return at the age of 18 to later help the parents come over legally. Being that the 14th Amendment hasn’t been reinterpreted since the late 1960s and we have had an inflation of immigrants come into the country to have their babies it appears congress would take another consider the Amendment. The arguments are that is the U.S. Constitution provide for birthright citizenship? Is birthright citizenship consistent with U.S. traditions? And is it morally right for the children born to immigrants? These are some of the topics that head the congress for the Amendment. WhichShow MoreRelatedPros And Cons Of Birth Tourism1345 Words   |  6 Pagesbeen a country of opportunity since its birth. People come here for new beginnings and in search of bettering their lives. In modern times, America has been seeing a rapid growth in the number of immigrants coming into the country (susps.org) and that has resulted in several pros as well as cons. According to an article by Jon Feere titled â€Å"Birth Tourists Come Around the Globe,† China and Taiwan are the nations responsible for the most birth tourism and most birth tourists target Los Angeles CaliforniaRead MorePersuasive Essay On Birth Tourism1182 Words   |  5 Pages1 Layth Rawan Layth Sherry Sharifian Federal Government 2305 30 June 2017 Birth Tourism Birth tourism is when a foreigner travels to a country for the sole purpose of giving birth to gain citizenship. This is becoming an increasing problem in the United States. The 14th amendment allows for American born babies to gain citizenship in the country. Many immigrants are taking advantage of this amendment to gain citizenship for their child and then flee. 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Nevertheless, this cannot always be the case because just like every other thing, religion has got its pros and cons, and hence has got its good sides as well which I believe outweighs its demerits therefore making it beneficial to both man and the society at large. Religion from time immemorial has played dominant roles in the society as well as in individualsRead MoreTravelling abroad1697 Words   |  7 Pagessuch problems that have been listed by Ngan in part 2 First of all, we should take necessary documents into consideration. Make sure your passport is valid until the end of your trip. Making a photocopy of all travel documents, certificate of birth, license, identity card†¦. Secondly, you should make a plan with your family for call times Memorize the address and telephone number of your residence abroad. 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The Importance Of School Uniforms - 955 Words

Following a school dress code can cause an uncomfortable feeling , can be difficult for families and can decrease individual confidence. Would you like to wear a uniform that your school picked out for you every day and never get to be yourself? Uniforms in education should not be required in the United States unless they want to wear them. Barbara Cruz it might be a solution to help reduce bullying in and out of school (18). Uniforms don’t help students perform better in the classroom, and they don’t increase intelligence. First off, One of the most common proposals put forth for reform of the American system of education is to require school uniforms. School uniforms can cause an uncomfortable feeling which could bother you and†¦show more content†¦Kids wanting to express themselves in their clothing may try to wear things that really are not appropriate for their age if they are told what they have to wear every single day. Having a specific dress code does n’t mean that bullying still won’t occur in and out of the classroom. Students will know if the other kids family has a low income, that they don’t have a strong support system, or even extra cash to go out and buy new clothes for school. According to Al Valdez, be mean to each other will still occur weather or not the wear the same clothes or not (54). Wearing the same clothing as your peers might reduce getting bullied but it isn’t just ll going to stop. Having uniforms could even create more drama than wearing your own clothes is what Marian Wilde thought. Kids having to go shop for clothes that meet the requirements is harder than going shopping for clothes that you like and are you style. Students are going to get bullied by each other no matter what it’s just what kids do and how they build up their own self confidence. Proponents argue that students will pay more attention to their classwork if they aren’t preoccupied with fashion, an d that they’ll be better behaved. Meanwhile, they will most likely pay more attention to their uniforms and other classmates instead of paying attention to their own school work. School dress codes could cause tension between parentsShow MoreRelatedImportance Of School Uniforms798 Words   |  4 Pagesto school on time? One way to achieve that is by having schools require their students to wear uniforms during school time. People have formed different opinions regarding uniforms in school. Some support and others oppose them. However, it should go back to the students. Many students in public schools have never tried school uniforms. These students, which include the majority, would not know if it is beneficial to have uniforms or not. Personally, I have been to different types of schools, eachRead MoreThe Importance Of Uniforms In Schools1503 Words   |  7 Pagesâ€Å"More than 60% of schools in America have uniforms† (Dr. Laura Faulk). Although this statement is n ot true, more and more public schools in America are enforcing the use uniforms. Consequently, schools started requiring uniforms after former President Bill Clinton mentioned the topic in his 1996 State of the Union Speech (Wilde). This action caused an array of emotions because people do not want required clothes in their public schools. Some parents were for the push, however, other parents refusedRead MoreThe Importance Of School Uniforms990 Words   |  4 PagesI will prove that every school should have school uniforms.first off,school uniforms help improve focus.also,the grade point average of most students.lastly,helps stops bullying.Why my debate matters. School uniforms help improve focus.From an expert source â€Å"with no easy way to stand out among the crowd, students might find it worthwhile to do so the hard way by attention to their studies.†First off,without recognizing your friends it is easier to get to class on time and with all that time thinkRead MoreThe Importance Of School Uniforms1014 Words   |  5 Pagesclothing generally does not disrupt education in schools and therefore should have the right to choose their outfits. Students use clothing as an outlet for self-expression and as part of their identity. Advocates for uniforms are convinced that uniforms are effective, however; forcing students to wear uniforms has a negative impact on academic achievement. School uniforms are not beneficial to student’ education in the public school. School uniforms withhold students the opportunity to have creativityRead MoreThe Importance Of Uniforms In Schools813 Words   |  4 PagesStudents from schools with a uniform policy say that uniforms have affected the way they feel about themselves in an unsatisfactory way. Uniforms are proven to slow down the transition into becoming an adult because students are not used to choosing their own clothing. Wearing a uniform opens an opportunity for students to judge each other’s bodies based on how they look and it creates room for drama and bullying. The uniforms can also obstruct a student from expressing themselves. Schools should notRead MoreThe Importance Of School Uniforms In Schools1693 Words   |  7 Pagesprivate and public schools around America have a uniform policy. The idea of bringing uniforms to schools is an issue that has been discussed and argued about for many years. There are very few students who believe that uniforms should be required, and other student s just dislike the colors that come with them. Although uniforms have been known to make students look decent, there are many negative side effects that come with them. Some people think that a student wearing a uniform looks well and respectableRead MoreThe Importance Of School Uniforms1839 Words   |  8 Pagesviews on school uniforms. People feel as if they have to be on either side but are unsure why. One can agree it could be a positive thing or a negative thing or in between it depends on the parents and students. Uniforms are not for everyone but for some it’s perfect. Uniforms prevent inappropriate clothing, as far as unfitting logos or gang related colors or attire. Uniforms have been linked to better behavior in schools and in the prevention of distractions in class. However, uniforms violate theRead MoreImportance Of School Uniforms Essay876 Words   |  4 Pagessomething to wear to school the next day? School uniforms are beneficial because first of all, with sc hool uniforms students will fit in with their school and everyone. Second, school uniforms help schools recognize those who do and do not belong on campus. And third, they are cheaper than normal clothes. Some might think that they are boring, but the thing is that school have them in different colors which could make it fun for the students. The first reason why school uniforms are beneficial is becauseRead More The Importance of Uniforms in Public Schools Essay1197 Words   |  5 PagesThe Importance of Uniforms in Public Schools Abstract: For a while, dress codes have been implemented in private and parochial schools across the county. It wasnt until more recent that the issue was brought to discussion about a dress code in public schools. Uniforms serve a purpose to the schools that are adapting the change in attire. The uniform dress code has helped make private and parochial schools more prestigious for their organization and the results of it. Uniforms would be beneficialRead MorePersuasive Speech On School Dress Code1316 Words   |  6 Pageswhat our first amendment speaks about. The freedom of speech and expression. Schools have been violating this law in the place of school dress codes. There should not be a dress code in school because it violates the first amendment, they do not support creativity and they are expensive. Dress codes violate the first amendment. Students should have the ability to express themselves as it is their right to do so, but schools are prohibiting them from being able to express themselves. In the article

Operating Model Definition Free Essays

l assist in the integration of processes throughout franchises 200 locations. The main location will have the ability to make changes to expectations or processes and make them available to all of the 200 locations from the main location without having to go to each location individually. This operating model will improve the structure and processes of the 200 franchise locations by making it possible to reach out to all of them at once whenever necessary changes are needed to be made. We will write a custom essay sample on Operating Model Definition or any similar topic only for you Order Now Each location will also have the ability of reporting to the central location any changes as well as request to make changes and send in any data that would prove the necessity of the proposed changes without needing to go to that individual location to address whatever issues at hand. Ralph’s Ribs is unlike any of the other sample organizations because it lacks an actual formal IT setup since all data is sent in from the 200 franchises as individual batch files. The chosen model would help in any of the four scenarios; however it would prove to be a vital asset for Ralph’s Ribs as it would help standardize all processes throughout the 200 franchises making it easier to manage the data coming in from the franchise locations. The chosen operating model would assist in saving time thus allowing the organization and its franchises to make additional advancements which would allow them to implement their sales and marketing strategies. When saved time is utilized it opens the door to unlimited opportunities, in this case Ralph’s Ribs main location would save an enormous amount of time if the individual reports from its 200 franchise locations were sent into a database that was setup to receive and sort the data from the franchise locations. How to cite Operating Model Definition, Papers

Market Social Research

Background of the Study Newtonville is a city in Massachusetts in the United States that borders Boston. Newtonville, Census, and Information (2012, para. 1) identified that the city has an estimated population of 85,000 people. The Newtonville District Council has a Leisure Services Department responsible for creating and promoting outdoor and park leisure areas.Advertising We will write a custom essay sample on Market Social Research specifically for you for only $16.05 $11/page Learn More The Leisure Services Department is grateful for the working relationship that has developed for years with the local community. The department relies on the community for acquiring expertise and program developments in volunteers with the ability to coordinate leisure activities. The department has a 9+variety of parks that include Harvard Square Park, Fenway Park, Hunnewell Park, Arnold Arboretum, Larz Anderson Park, Jamaica Pond, Menotomy Rocks Park, Corey Hill Out look, and Chestnut Hill Reservoir. There is indoor leisure such as golf course, swimming pools, playgrounds, and Zoo. The department has established programs such as the Colonie Youth Service Wrap-Around Program, South Shore LGBT Seniors, The Newton dining out for seniors over 65, over-the-rainbow-supper-club, the Greater Brockton Tortoise Walking Group, Belmont Area Walking Group, and the Women’s Travel Group (Meetup 2012, para.1). The relationship of the department and the community is that the department provides memorable experience for the local population. However, the department is facing financial difficulties of maintaining and improving its established leisure programs because of economic crisis and pressure on available funds. The department wants to involve local residents in the planning and organizing of leisure activities and the local business community in sponsoring such developments and changes. The projects will develop when the department forms partnership s successfully with the business community. The department, therefore, has the responsibility of convincing the business community to accept the proposal of forming the partnership through convincing them of good business opportunities. The department requested a proposal on the issue to find means of attracting and maintaining potential sponsors from the business community. The study will target the people with interest in rock climbing, camping, swimming, dog walking, and visiting parks (Trenberth 2005, p.5).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Objectives of the Study The study will focus on acquiring high acceptance from the public and commercial interests. The study will aim to increase the range of the target market share, volunteers to work in the communal leisure and parks, and the focus on needs and wants of the families in the community. The study will also attract the interest and attention of sponsors and seek the ways to improve the facilities essential for the operations of the recreation centers and parks. The study will ensure that the leisure service department is responsible for facilities and programs provided after the partnership with local and business communities. The partnership will be for building and fostering a good relationship through creating leisure opportunities for everybody, promoting healthy lifestyle, and offering quality facilities, services, and programs to the community. The study will evaluate the opportunities that businesspeople have to increase their image and reputation in sponsoring the Leisure Service Department (Mowen, Kyle, Borrie Graefe 2006, p.89). Methodology The study will use observation and exploration to establish the relationship between the potential of the leisure programs and the outcomes expected when the leisure service department forms partnerships with the business and local community. The res earch will emphasize accuracy, reliability, dependability, and satisfaction of the data collected to enable its approval for professional use. Quantitative research designs will avoid missing some of the important details in the investigation. The data will be analyzed statistically and presented in graphs, tables, and theoretically to enable easy derivation of data by the user. Research Design A research design will be necessary in this research to convert research questions into an investigation project. In research, research design is in two forms, quantitative and qualitative research designs. Quantitative research method can be experimental, descriptive, or causal depending on the objectives of the research. In this research, quantitative research design will analyze the case study using the meaning of the objectives and the framework of events and consider the study in a flexible manner to bring out the importance of the business and local community sponsorships in the leisure programs. The quantitative research method will allow the collected data to be treated statistically.Advertising We will write a custom essay sample on Market Social Research specifically for you for only $16.05 $11/page Learn More The statistics acquired will be essential in this study to determine the amount of influence the department has enforced and the capacity to succeed in attracting potential sponsors for leisure programs. Moreover, a large sample is to be in the research to acquire reliable and dependable information. The study will make the adjustments and changes required to improve the influence of the proposal to the community (Pride 2010, p.83). According to Cameron (2009, p.135), the study will include the examination of four aspects that include the responsibility of the Leisure Service Department to improve the performance of facilities and programs after the partnership with the local and business community. The study will to build a nd foster relationship through creating leisure opportunities and benefits for everybody, promoting healthy lifestyle, and offering quality facilities, services, and programs to the community. The quantitative research design will use statistical tools, such as sum, mean, and standard deviation successfully to establish the relationship between the various variables of the study that include satisfaction of the sponsors, teenagers, adults, and children in the leisure programs and the increase in the financial capability of the programs. A properly implemented and designed study can convince the business community the significance and meaning of sponsoring leisure programs (Gauthier, Lariviere, Pong, Snelling Young 2010, p.67). The study brings out the demand of the leisure indoors and parks in Newtonville because of the ability of the activities to reduce stress after work, promote the health of different people, and create happiness to participants. The community should volunteer in managing leisure activities in the community to help develop and change it for the better of everybody. The business community can support leisure destinations to create good reputation essential for the success of their business. The business community that supports the events will acquire the opportunity of promoting and selling their products or services in the parks and other leisure destinations (Buswell, Zabriskie, Lundberg Hawkins 2012, p.184). According to Trenberth and Dewe (2002, p.68), confirmatory data analysis technique will draw the important concepts of the study to make the final report of the data collected from the research. This helps to improve the satisfaction of the users of the findings by ensuring that only the necessary data is analyzed. Among these variables are facilities, quality of the park, and the standard of indoor programs among many other factors.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The research design used calls for sponsors from the business and local community to come to terms with the nature of leisure demand, with a view of improving the demand and customer satisfaction levels among the local population. Therefore, the collected data should be very accurate, dependable, and reliable as much as possible to users (Marshall 2010, p.234). Data Collection Data collection is a concept used to exemplify a procedure of organizing and gathering information in research work, either as a fraction of a process development or comparable assignment. The main intention for data collection is to acquire information that can prove the existing relationship between the existence of the department and its impacts on the community. Therefore, in this research, data will be collected from primary and secondary sources to meet the main objectives of the study that include developing a better understanding of the needs, wants, and satisfaction levels associated with leisure acti vities and attractions to promote the leisure programs in a community. In addition, the data will also help in categorizing the various leisure activities that the Newtonville District Council should promote. Through the information collected, it will be easier to implement some strategies that could help improve the lifestyle of people at Newtonville. This is because from the research, various leisure programs that Leisure Service Department promotes will be realized (Liu Ko 2011, p.263). Therefore, the method of data collection recommended includes a study of primary and secondary sources such as journals, newsletters, magazines, newspapers and scholarly books and primary sources, such as conducting focus group discussions and observation. Secondary sources usually vary broadly and this leads to examination of the issues at hand in detail. The issues include researching a deposit of preset questions as it is in the case in the research requirements. Moreover, they strengthen the research process to convey the findings at length. Therefore, by employing descriptive research as a data collection method in this research, the researcher will be sure of detailing comments on the events, beliefs, attitudes, and behavior of the local community in Newtonville towards leisure activities and programs. Nevertheless, through information provided by the sources, the research will be in a better position of solving various issues concerning the needs, wants, and the satisfaction levels of the local population. This is therefore the main reason about the recommendation of using secondary and primary sources for this research (Gwinner Eaton1999, p.49). In addition, descriptive technique of data collection is appropriate because it enables the researcher to attain or collect detailed information concerning the issue at hand. The data is very important because Newtonville is to be among the best regions in attracting community development and changes in the leisure sector a nd statistics show that many of the programs are not sponsored. Moreover, customer satisfaction has become a necessity within this important service sector. In this context, the user expects high quality data. This research will therefore focus on the ever-increasing needs, preferences, and satisfaction levels associated with the local population in engaging in leisure activities, especially those that promote their health and experience (Thompson 2012, p.498). The quality of the findings of this study would be increased by ensuring that there is internal and external validity for the collected data. In addition, construct validity would be assured through ensuring that the constructs of the study are representing the actual reality of that exist in the study population. Sample Plan Sampling deals with the selection of a subset of individuals from within a population. This study will make use of both random and stratified sampling methods. These sampling methods will be advantageous in this research because they will allow low costs, homogeneity, fast data collection, and enhancement of accuracy and quality of the data collection process. This study has a target population that depicts that characteristics required by the researcher and it comprises of the community and the business people living in Newtonville. Therefore, in this research, the target population includes the business and local community in Newtonville. Because of limited financial and time resources, the research will only focus on the most relevant sources to accomplish the research issues at hand. This is because it is not easy to collect information from all sources. The population under study will comprise teenagers, children, and adults visiting the indoor leisure and parks for leisure (Doyle 2008, p.43). To achieve the research using the sampling method, it is vital to choose a sampling frame to help in identifying every a single component in the sample. Consequently, the researcher woul d be interested in a sample frame that contains the features of the study population and may include all those community and business members (people) that live within Newtonville and could help in the survey. Therefore, the sampling frame will use a random and stratified sampling frame to avoid any risk of bias. Therefore, each member in the population will have the same opportunities to participate for the sample. This sampling technique is appropriate because it allows all people in the population to participate in the research, hence eliminating bias problems. In addition, the method is easy and cost-effective since it only needs a considerate number of people that the research can accommodate in financial terms and in time management (Alexandris, Douka Balaska 2012, p.58). The target population will comprise of 10,000 people, and the research will consider 6,000 for the participants in the research process. Among the 6,000 people, 1000 participants will be the business communi ty and the remaining 5000 will be the local community with the potential of sponsoring the Leisure Service Department. Data Analysis and Presentation Techniques Data analysis is the procedure of investigating, cleaning, transforming, and modeling data with the objective of emphasizing essential information, offering recommendations on conclusions, and sustaining decision-making. Thus, this research will employ descriptive statistics analysis technique because it provides well-planned explanations and details concerning the research problem. The quantitative study will examine the satisfaction of the potential sponsors in supporting the programs and the influence of the research proposal presented. The research will seek to establish the segments of the potential sponsors, travel patterns, their attractions, length of leisure time, and their experiences in the leisure attractions (Fitzen 2009, p.48). The data analysis will provide the investigation with the essential information, rec ommendations, and conclusions on the financial problem facing the Leisure Services Department. The data of the study will be analyzed descriptively to provide the department with information on the market and sponsor fast enough to restore its finances and improve services to the community. Coding will categorize the issues derived from the research. Data reduction will present the data collected into tables and figures. The data collected will be interpreted in a theoretical and practical form to help the user derive the information he or she needs easily (Cheng-Hsui, Ya-Hui, Feng-Chun 2012, p.262). The research will measure their expenses in leisure and expectations. However, there are many government and private sector efforts to improve the level of leisure events in the local community. Therefore, the data analysis techniques will be geared at increasing the market share of the sector, as it is one effective way of promoting healthy lifestyles of people in the community. This is important because the health sector comes with many risks that could affect the whole countries government expenditure. The leisure business is successful because of the public opinions therefore; the study will have the purpose of discovering the public and the businesspeople opinion records (Creswell 2009, p.46). Conclusion This study is by the need to have a better understanding of the needs and satisfaction levels associated with leisure programs in the community level. Many people in the communities complain of lack of support of sponsors in their programs. This research will identify the programs to find potential sponsors who satisfy the organizers of the program. Moreover, member satisfaction has become a necessity within this important service sector. The analysis mainly constitutes of the reserve situation, communal surroundings, and administration settings. These controls are supplementary mediated by the research assessment of individual members of the programs accord ing to his or hers socioeconomic actions, intellectual characteristics, knowledge, customs, feelings, and predilection. An analysis of the individual members will measure the potential of the leisure program to develop and change in quality and standards. Lists of References Alexandris, K, Douka, S Balaska, P 2012, ‘Involvement with active leisure participation: does service quality have a role?’, Managing Leisure, vol.17, no.1, pp.54-66. Buswell, L, Zabriskie, R, Lundberg, N Hawkins, A 2012, ‘The relationship between father involvement in family leisure and family functioning: the importance of daily family leisure’, Leisure Sciences, vol.34, no.2, pp.172-190. Cameron, N 2009, ‘Understanding sponsorship and its measurement implications’, Journal of Sponsorship, vol.2, no.2, pp.131-139. Cheng-Hsui, C, Ya-Hui, C Feng-Chun, F 2012, ‘Adolescents and leisure activities: the impact of expectation and experience on service satisfaction, Soci al Behavior Personality’, An International Journal, vol.40, no.2, pp.259-265. Creswell, J2009, Research design: Qualitative, quantitative, and mixed methods approaches, Sage Publications, New York. Doyle, P 2008, Value-based marketing: marketing strategies for corporate growth and shareholder value, John Wiley and Sons, New York. Fitzen, L 2009, Marketing environment: what factors internal to an organization can have an influence on the way it perceives and responds to its external environment? GRIN Verlag, New York. Gauthier, A, Lariviere, M, Pong, R, Snelling, S Young, N 2010, ‘Assessing the importance of social and environmental supports for leisure-time physical activity in a unique socio-cultural and geographical context’, International Electronic Journal of Health Education, vol.13, pp. 59-75 Gwinner, KP Eaton, J 1999, ‘Building brand image through event sponsorship: the role of image transfer’, Journal of Advertising, vol.28, no.4, pp.47-57 . Liu, G Ko, W 2011, ‘An analysis of cause-related marketing implementation strategies through social alliance: partnership conditions and strategic objectives’, Journal of Business Ethics, vol.100, no.2, pp.253-281. Marshall, C 2010, Designing qualitative research, SAGE, New York. Meetup 2012, Leisure and social walking, Meetup, New York, https://www.meetup.com/topics/leisure-and-social-walking/us/ma/newtonville/ Mowen, AJ, Kyle, G, Borrie, W Graefe, A 2006, ‘Public response to park and recreation funding and costsaving strategies: the role of organizational trust and commitment’, Journal of Park Recreation Administration, vol.24, no.3, pp.72-95. Newtonville, 2012, New York census data and community profile, https://www.americantowns.com/newtonville-ny/ Pride, W 2010, Foundations of marketing, Cengage Learning , Boston. Thompson, W 2012, ‘Health-related quality of life among older adults with and without functional limitations’, American Jo urnal Of Public Health, vol.102, no.3, pp. 496-502. Trenberth, L Dewe, P 2002, ‘The importance of leisure as a means of coping with work related stress: an exploratory study’, Counseling Psychology Quarterly, vol.15, no.1, pp.59-72. Trenberth, L 2005, ‘The role, nature and purpose of leisure and its contribution to individual development and well-being’, British Journal of Guidance Counseling, vol.33, no.1, pp. 1-6. This essay on Market Social Research was written and submitted by user Janelle Olson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Brief Overview of the film Psycho essays

Brief Overview of the film Psycho essays Mort Mills - California Highway Patrolman The plot of this film is rather complex and undoubtedly subject to a whole lot of interpretations. Nevertheless the film starts off with the beautiful Marion Crane (Janet Leigh), a real estate secretary in Phoenix, Arizona and lover of Sam Loomis (John Gavin) warning Sam that she is sick and tired of their illegal sexual escapades. She scolds Sam that she wants respectability and the right thing for them would be to get married so that everything would be legitimate. Sam says he is financially handicapped because of a hefty alimony he pays to his ex-wife and obligations to his late fathers debtors and insists that they have to wait for some time to put his finances in order before they get married. When Marions boss gives her $40,000 cash to deposit in the bank, she decides to take off with the money and go see her lover Sam who has returned to Fairvale, California with the intention that they can settle some of the debts and finally get married. Having drove all night and day, she checks into this off- the -road motel. There she meets this timid, shy and stuttering manager Norman Bates who invites her to dinner at his house. After a loud argument ensues between the manager and his mom who is said to be not too well, they have dinner in the office. Conversations with Norman reveals how trapped he is with his dominant mother but Norman philosophies how ultimately we have all fallen into various traps of our own makings. Marion seems to have had a change of heart and decides to return with the money back to Phoenix the following morning. She is however brutally murdered as she takes her bath by a shadowy figure believed to Normans mom. A private detective sent by M ...

6 Critical AP Exam Tips to Ace Your Tests

6 Critical AP Exam Tips to Ace Your Tests SAT / ACT Prep Online Guides and Tips The most important thing you can do to maximize your chances of getting a 5 on an AP exam is to learn the material. However, it is a standardized test, and there are strategies you can use to maximize your chances of success and make sure your hard work pays off. Keep reading for my top AP examtips! #1: Do Easy Questions First There’s no rule that you have to answer all of the questions in a given section in order. If you come to a question that looks either difficult or time-consuming, it’s fine to skip it and come back later. This applies to both the multiple-choice and free-response sections. Just make sure you are careful when you fill out your Scantron or your test booklet! Once you make a first pass and answer all the slam-dunk questions, then you can buckle down on the harder or more tedious questions.Don’t let yourself get held up too much on any one question, though. If you feel yourself getting bogged down, skip that question, and come back to it to either work on it more (if you have time) or guess (if you don’t). #2: Answer Every Question- But Be Smart About It Since there is no guessing penalty on AP exams, it is to your advantage to answer every question. If you aren’t sure of the right answer on a multiple-choice question, eliminate as many answers as you confidently can before guessing.This will up your chances of guessing the right answer and getting points! On a free-response or short answer question, just do the best you can to guess based on what you remember. If you leave a question blank, you’ll definitely get zero points, but if you write something even a little bit relevant, you might get partial points! And even one point is better than zero. #3: Manage Time Carefully You are allowed to bring a watch to the exam just so long as it doesn’t make noise. I highly advise doing so, so that you’ll be aware of how you are doing on time at any given moment. It’s critical that you pace yourself on the exam. On the multiple-choice section, if you notice yourself getting stuck on a particular question or series of questions, skip them and come back at the end. Don’t let a few questions completely tank your time. If you’re staring at a question in confusion for longer than a minute, move on and come back to it. On the free-response section, time management is even more critical because you’ll need to complete a series of tasks in an allotted amount of time, but you won’t be prompted to move on to the next essay or question. Keeping track of time will let you know if you’re on target to finish everything. You should have time targets for each essay or task in mind when you go into the test. This kind of clock is not allowed! #4: Plan Your Essays Carefully This may not apply to every AP exam- it’s hard to plan a math problem in advance- but for APs that do have essay questions, it’s critical that you plan them out before you start writing them. Even five minutes spent quickly jotting down your thesis and the main ideas of your paragraphs will help you write the essay faster, make your argument stronger, and ensure your essay is better-organized and more coherent. A slightly more detailed outline that denotes where you are going to include specific examples and evidence is even better if you have time. #5: Bring Water and a Snack for the Break This might seem like a relatively trivial tip, but you may experience some serious test fatigue during your AP exams. Bringing water and a snack- preferably one with a bit of protein and complex carbs, like a peanut butter granola bar- will help you stay energized through the exam and keep you from fading during the free-response section. An appropriate snack. #6: Keep Up Positive Self-Talk You might hit a bump in the road on exam day. Maybe you’ll see a question type you weren’t quite prepared for, forget something you thought you knew inside and out, or be totally stumped by a free-response question. The important thing if this happens is to not panic. Maintain positive self-talk. Tell yourself you are doing great. Move on to another question. Even if you’re still stumped when you come back around to it, keep telling yourself that you’re crushing the rest of the test. And then just do the best you can on the test. Key Takeaways If you want to get a 5 on your AP exam, the best thing you can do for yourself is to learn the material. However, there is still a strategic element to taking the AP, just like on other standardized tests. Here are my top six AP exam tips: Do easy questions first and come back to the harder ones later. Answer every question, but only guess after eliminating all the answers you know are wrong. Bring a watch and manage your time carefully! Carefully plan out your essays before you start writing! (This tip doesn’t apply to those APs without essays). Bring water and a snack for the break! Maintain positive self-talk, even if you hit a snag! With these AP test tips, you’ll maximize your chances of getting the score you’re aiming for! What's Next? Need more guidance on AP preparation? See our five-step plan on how to study for AP exams. Do you need an AP test perfect score?Read this guide to learn if it's something you should be aiming for. Taking a history AP exam? See our guide on how to write a top-scoring DBQ. Want to improve your SAT score by 160 points or your ACT score by 4 points? We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Evaluation for the English 1100 Reading Materials Essay

Evaluation for the English 1100 Reading Materials - Essay Example e sentence would make anybody who has studied world history remember Adolf Hitler, the man behind the holocaust, and the horror his regime had brought to the world. People would also be curious about â€Å"Rooftop fish farms†, the title of the other article because everyone knows farms are created on the ground and not elevated. Curiously, the articles are only similar because of their interesting titles and the fact that they are both essays. Their organization, development and reliability are different. Clearly, one of the articles can be considered reliable and accurate. The article about security in Germany and neo-Nazis was written by Katya Adler and appeared on the website of BBC News. Since news companies are supposed to carry pertinent information around the world to readers, it can be said that the story came from a credible source. BBC News is well-known in the field of journalism and has established itself as a trustworthy source of information. Meanwhile, Katya Adler is a British journalist who has been with BBC from 1996. (Katya) On the other hand, the other article about rooftop fish farms does not include any writer or source. There is only a date above the title. In organization, the two articles are also dissimilar. The BBC news item starts off by saying that police in Germany are looking to arrest far-right fugitives and the state is moving to stop the far-right National Democratic Party (NDP). Supposedly, three people had made a video recording where they â€Å"boasted of the killings... describing themselves as the National Socialist Underground- echoing the national socialism (Nazism) of Hitler’s Germany.† (Adler) These people were not discovered until late November of 2012 but the killings had happened from 2000 to 2007. The news article was only a page long and was simply written. An essay usually has one main idea, found in the first paragraph, which controls all the ideas in the essay. In explaining this idea, the different supporting

Revolutionary War and Saratoga Essay Example | Topics and Well Written Essays - 750 words

Revolutionary War and Saratoga - Essay Example One might try to counter such a claim by stating that the British forces have a far superior level of combat training, readiness, and the possession of a professional army. However, it should be remembered by individuals that might espouse such a view that the colonial army, although not in existence for long, has had many years of experience fighting in the French Indian War as well as nearly constant practice in marksmanship and operations within difficult terrain as a function of the way of American life.2 In this way, although the Continental Army has not long been a formalized group, it is ultimately made up of a very hardened and experienced core that can and will continue to deal powerful and painful blows to the British forces until such a time that they can realize that control over the American colonies is no longer possible. Part 2: One of the most fundamental things that the reader back home should understand about the ongoing war within the colonies is the complete lack of respect and gentlemanly regard that the colonial forces apply in battle. No better a case can be seen with regard to this than what happened during the two battles that are collectively called the Battle of Saratoga. Whereas the traditional continental way of warfare has typically been for opposing armies to face off and seek to gain the upper hand, the Continental Army employed what can only be described as an organized assassination program that was specifically targeted towards killing any and all officers that could be caught in the crosshairs of the sharpshooters. Naturally officers of the British Imperial Army can and should expect that they are placing their lives at risk and it is not the intent of this newspaper article to establish that these men are off limits in the scope of warfare; however, what is more important is the fact that the tactics employed by the colonists were to specifically target these men as means of reducing leadership and spreading chaos and disord er through the ranks of our forces. Such a plan ultimately worked; although it is a new low with regard to the way in which the British Army has fought any of its former battles with a civilized group of people. As a result of such a tactic, the second battle of Saratoga was nearly a foregone conclusion as the level of boldness of the British officers, as well as the overall number of British officers available to lead and direct their men into combat, were lessened. This marked a turning point due to the fact that it was clear that the colonists were willing and able to go to any particular lengths necessary in order to win the conflict. Moreover, the particular tactic that was employed at Saratoga marked a turning point in the way that the colonists chose to fight the British. Where asymmetrical warfare has been something that these revolutionaries have employed all along, the manner in which they were ultimately willing to engage in a pitched battle where both sides faced off tog ether was tempered by the asymmetrics of employing sharpshooters to specifically target the eyes and ears of the British general.3 As a function of understanding the importance of such a battle, the reader can come to the general conclusion that even if and when the British Army is forced to engage with these rebels upon a battlefield, there is little if any guarantee that they will abide by the

Celebrity Endorsements

Celebrity Endorsements In the Beauty sector industry, LOreal ranks on the top amongst the other brands, and has also undertaken many celebrity endorsements (Wang W.S, 2006). To comprehend the influence of celebrity endorsement on LOreal Paris a methodical study is required. This chapter has been divided into two sections, the first begins with a brief description about celebrity endorsements, in addition the previous and the current scenario of celebrity endorsements, whereas the second section talks about the brand LOreal, its performance in the industry, the celebrity endorsements it has undergone, furthermore any risks it has faced while endorsing and lastly how has it been influenced by celebrity endorsements   A key challenge that marketing agencies face today to get noticed in the highly competitive market is that of designing an advertising execution. There are many ways through which agencies can secure consumers, amongst them one form is celebrity endorsement (Robert van Der Veen analysis of celebrity endorsement as an effective destination marketing tool, 2004).The concept of celebrity endorsement has been increasing over the decades and now is a widespread advertising strategy. Celebrity endorsement since ages has been used as an effective source of marketing to promote products and services. (Nathan Klaus, and Ainsworth Anthony Bailey, Celebrity endorsement: an examination of gender and consumer attitudes, American Journal of Business, 2008 vol.23 no.2). At present, one will find almost every advertisement involving a celebrity, these celebrities act as spokespersons so as to advertise and promote products, services and ideas. (Cited in Kambitsis et. al 2002, Rajakaski JJ, Simonsson R.2006). Now Celebrity endorsement is a well established form of advertising strategy, especially in the U.S where approximately twenty percent of all the television commercials present a celebrity or a famous person and in addition, approx ten percent of dollars spent on television advertising are consumed in celebrity endorsement. (Cited in advertising age Sherman 1985, Agrawal Kamakura, 1995). The celebrities when are endorsed for a product they are expected to accomplish a number of objectives such as increasing the brand image, brand name, product creditability, and also the likability of the advertisement.(Brunett et all 1993 cited in Marin 1996). Firms use celebrity endorsement not just for increasing revenues but also its importance lies in the f act that how celebrity endorsement add value to company, brand and product.(Clinton Amos, Gary Holmes, David Strutton, Exploring the relationship between celebrity endorser effect and advertising effectiveness, International Journal of advertising , 27(2), 209-234, world advertising research center) Using celebrities for advertising helps the brand by acquiring better and more attention from the consumers, they add glamour to the product/brand and make it more credible, desirable and trustworthy. (Spielman, 1981 cited in Renton , 2006).According to Friedman and Friedman (1979) a celebrity is an individual who is known by the public for his achievements in area other than that of the product class he is endorsing. Famous people achieve a high degree of attention from the public and media. As a result of their celebrity status they create a positive image of the product they endorse. Murdoch argues that Belch and Belch has written   Marketers recognize that people are more likely to be influenced by   a message coming from someone with whom they feel a sense of similarity, and that advertisers recognise the value of using spokes person who are admired: TV and movie stars, athletes, musicians, and other popular figure (Murdoch, Creativity in advertising).There are a variety of reasons why a firm might go for celebrity endorsement some reasons may be the experiences that the celebrity faced in his life may be similar to the message to be conveyed in the advertisement and if you are a fan of the celebrity you might trust them..(Kulkarni and Gaulkar,   2007). Hence, Choosing a celebrity should be done with at most care and importance since it is more than a marketing strategy as it is a decision that has an impact on the prospect of the brand. Choice of celebrity should be on the basis of factors like appeal, popularity, etc.(Naveen Blazey and Shashi Kanth Gan ti, Goa institute of management Goa, Impact of celebrity endorsement on overall brand) Celebrities endorsement are sometimes very expensive for the firm,   based upon the reputation and the status of the celebrity, their remuneration could run into millions of dollars depending on   the contract, overall it is an huge investment made by the brands for advertising(Agrawal Kamakura,1995).In today dynamic market conditions, there is huge risk associated along with the celebrity endorsement, what if celebrity advertising does not affect the consumer purchasing decision, furthermore endorsement does not give economic returns after a high cost of celebrity advertising involved and does not affect the profitability of the brand, and in addition there are situation where the celebrity himself is in a controversy, and its effects on the firm. LOreal Paris: LOreal was established in 1909, previously known as LAureale (Latin meaning: Golden crown). It began producing hair dye products in Paris and due to its success it quickly started branching out in other countries along with diversifying the product range whilst including soaps, shampoos and hair preparations. In 1974, LOreal undertook many dermatological and pharmaceutical activities, For instance a joint auxiliary undertaking between LOreal and Nestle which concentrates on medication of diseases and infections. In December 2003, an research and development centre was established. In 2004 acquisition of Mininurse and Yue-Sai, two Chinese brands had taken place, furthermore LOreal group had been ranked by Interbrand, as the 49th global brand for leading international branding consultancy. In 2005 LOreal had set up its first research centre in Shanghai, which mainly dealt with the issue on the texture of Chinese skin hair and other varied needs of the Chinese. Today LOreal has over 50, 000 employees, a research team of 3,000 employees, 30,000 active patents and 130 branches all around the world (Datamonitor, LOreal Paris). LOreal Group has divided its products under a) Luxury goods which includes brands like Giorgio Armani, Ralph Lauren, Cashrel, Lancà ´me exacta b) Consumer goods- Brands that come under this group are LOreal Paris, Maybelline New York etc. c) Professional products and d) Active cosmetics. LOreal Paris characterizes professionalism, and due to research and development technology it has always maintained its high quality. This brand has targeted those consumers which are willing to pay higher prices for good quality products. The most important strategy that LOreal Paris has adopted to diversify its operations is by undertaking tactics such as expanding its distribution and advertisements, especially in countries like India, where the current brand ambassador is the Hindi film actress Sonam Kapoor. On the other hand, in other international countries during the mid May, 2009 LOreal Paris has increased it celebrity endorsements by endorsing three new celebrities Elizabeth Banks, Freida Pinto and Evangeline Lily. These new Hollywood celebrities were announced as the ambassadors during the Cannes film festival, and now they will join the LOreal Paris hall of fame with the previous LOreal Paris ambassadors such as Penelope Cruz, Jennifer Aniston, Beyonce, and Scarlett Johansson (Datamonitor, Loreal paris). According to Cesar Zamudio, 2008 Currently LOreal Paris has 14 ambassadors of different ethnicities and professions (Zamudio, 2008) 1.2 Purpose of the study This research is undertaken to realise and comprehend the appealing concept of brand endorsement and also its influence on the LOreal Paris and the consumer purchasing decision. The purpose is also to reach a conclusion whether celebrity endorsement which is a huge investment does actually give a positive return to LOreal Paris 1.3 Aims and objectives An Aim is set up in order to achieve the goals and to solve the purpose of the study undertaken. The aim of this Study would be to examine the vivid concept of celebrity endorsement, and how does it affect the brand and the consumer purchasing behaviour, furthermore how brands handle the risk factor. Objectives: To identify, analyse and discuss relevant literature, about the use of celebrity endorsement and its effects on the consumer purchasing behaviour To indentify some theoretical framework able to model the influence that celebrity endorsement plays on the brand itself To Design a methodological approach that would enable the collection analysis of primary and secondary data. To show the findings of this research within the context of the state of the art literature. To critically reflect the influence of celebrity endorsement on consumer purchasing behaviour and also on the LOreal Paris. 1.4 Research Methodology Collection of primary data will be done through questionnaires, in order to reach the aims and goals of the research. Secondary data will be collected through reading various journals and books related to the concept of celebrity endorsement Furthermore, data will be collected through reading newspaper articles, magazines, advertisements, magazines and articles from the database The conclusion will be depicted from the findings gathered from the primary and secondary data. 1.5 STRUCTURE:   CHAPTER 1: INTRODUCTION: Introduction of this study has stated the research aims and objective, and the purpose of this study. CHAPTER 2: LITERATURE REVIEW: The literature review explains the aims and objectives of the previous researches and defends their view point from the research. CHAPTER 3: METHODOLOGY: The methodology explains how the research will be carried out. In this study from qualitative and quantitative research methods, quantitative research method will be made use of. CHAPTER 4: DATA ANAYSIS: The data collected through the research method, will be analysed through various computer programming techniques in order to arrive to a result. CHAPTER 5 CONCLUSION: The findings and suggestions to readers will be stated which is on the basis of the result of the study. CHAPTER 2: LITERATURE REVIEW 2.1. INTRODUCTION This section of literature review will deal with the synopsis of pertinent theories, models, subject matter and also illustrate previous findings. To start with introduction of the topic will be done followed by a detailed explanation of celebrity endorsement and sponsorship furthermore explanation of consumer behaviour and the factors or attributes affecting the consumer attitudes and the intension to purchase and lastly how celebrity adds value to the endorsed products. In the process of celebrity endorsement there are some risks and failures also involved, so such factors will also be discussed in brief. The literature review will comprise of: The illustration of celebrity endorsement process Factors that influence the consumer purchase intentions Differentiating the varied marketing tools. 2.2 CELEBRITY ENDORSEMENTS: The Celebrity endorsement issue gained apt importance after the Second World War, previously in 1666 where the sellers use to aggressively exhibit there endorsers. From the beginning of the twentieth century, people used to find celebrities in newspaper and magazines. (Segrave.2005).The endorsement process is time consuming and is worth a million dollar and is constituted by three important participants: Firms, celebrities, and the middle men. Busler (2002) states that in 2001, celebrities received around $800 million as their endorsement fees. Fees are still rising in this industry for instance in the sports industry, during 1997, Michael Jordan used to earn $47 million in a year which made him the h8ighest paid athlete , following ten years Le Bron James signed a contract worth $90 million with Nike additionally, he also discontinued using middlemen and commenced his own firm.(Arango 2007). Therefore the role of all the three participants can be understood, as the firms carry out c elebrity endorsements so as to increase their profits, celebrities accept it on order to earn and increase their popularity, while the middlemen take some commission for coordinating the celebrity and the firm (Agrawal and Kamakura 1995). The continuous development in this industry led FTC regulating it, where the FTC worked out a set of guidelines, which has to be followed whilst undertaking celebrity endorsements (Atkin and Block 1983). Since 1980s the contract fees have sky- rocketed (Segrave 2005). In 1986, Sylvester Stallone and Paul Newman were paid approx $1 million a year( Segrave 2005).   In 2007 the athlete Tiger woods was highest paid which amounted to a total of $100 million (Arango 2007). A celebrity has a distinct personality and reputation. Along with appearing in an advertisement, they are very talented and have exceptional skills in performing an undertaking, which makes them famous amongst the public besides gaining more respect and adoration. According to Pringle H and Binet L, Celebrities are those, who are famous and familiar amongst the regular people and are used by brands to add value to their advertisements by considering their image and reputation (Pringle H, Binet L, 2005). There are many studies carried out on the concept of celebrity endorsements, to begin with there are researches relating to who can be the best spokesperson for an endorsement amongst celebrities, the CEO, consumers or should it be an expert of the particular brand, the results were sketchy as not much research has been carried out on this particular issue so a vague and a blend of results were found, according to Atkin and Block (1983) and Frieden (1984) the celebrities are right choice but are not always found to be effective, but Martin et. al (2008) states that consumers can be found most suitable, in addition Harper 2007 and Simpson 2007 ends saying that the celebrities possibly may not be the best suited endorser furthermore Kamins,1989 undertook a two sided study the results were that celebrity were found to be more congenial and authentic over non-celebrity spokesperson.(Kamins 1989)   Agrawal and Kamakura (1995) and Mathur et al. (1997) argued on the effect of celebrity endorsement contracts on the profitability of a firm, Agrawal and Kamakura analyzed 110 celebrity endorsements contracts using event study analysis and found out that on an average the firms experience a 44% increase in their market value this will have a positive stock   return leading to increased   profits and furthermore   are considered as a worthwhile investment (Agrawal Kamakura,1995).Whereas Mathur (1997), emphasized on the issue relating to comeback Michael Jordan to NBA in 1995, which brought McDonalds (endorsed by Michael Jordan at that time) an approximate gain of $192 million, this figure is nearly equal to the price of 64 million McDonalds meals (Mathur et al. 1997). Another research was on the basis of how celebritys persona influences the consumers attitudes and product evaluations, According Friedman and Friedman (1979) and Roa et. al (1999) states that if the product is socially or psychologically risky then the celebrity endorsements will increase the chance of believing in the advertisement. Kalhe and Homer(1985) says when the celebrities image is equivalent to the product endorsed then only the celebrities physical attractiveness augment to product evaluations(Kalhe and Homer. 1985). Amos, Holmes, Strutton (2008) dealt with a relationship between the effects of celebrity endorser and the effectiveness of advertising using the Kruskal-Wallis non parametric test, they found that any off putting information or events concerning the celebrity can have an adverse effect on the brand, these researchers also used the source credibility model for evaluating consumer perceptions of a celebrity endorser, which consists of three important constituents- celebrity trustworthiness, celebrity expertise and celebrity attractiveness, the findings were that if there is advertisement clutter the effectiveness of celebrity endorsement might condense, in addition l arger influence of celebrity endorsement is found amongst the collage students.(Amos, Holmes, Strutton 2008). Endorsement effectiveness: According to Friedman and Friedman (1979) celebrities are more effective than an expert or a consumer, as they help in easily remembering and recollecting the band name of the product as the ad. (Friedman and Friedman 1979) . They also contribute to effectiveness of an endorsement by bringing in more depth, accuracy and polish to the meanings to be delivered and also to the advertisements, furthermore when celebrities deliver they do it with extra care along with offering a series of lifestyle and personality. (McCracken, 1989). Choi et al.(2005) states that domestic celebrities result in more effectiveness as they are constantly in touch with the existing cultural values compared to the international ones who might possibly more expensive and difficult to find to suit the brand (Choi et al 2005). For effectual use of celebrities and for successful endorsements, following guidelines have been mentioned by Till (1998). If the celebrity is utilised constantly or consistently, to reinforce the relation between the brand and celebrity, the celebrity endorsement will be more effective. The ad should contain relevant and true facts about the product, additionally it should be straightforward and uncomplicated. Those celebrities are recommended who are not allied with any other brand and are precisely appropriate for the endorsed brand. This marketing tool will be more accurate for those products for which the user has incomplete information. According to Shimp (2003), Creditability and attractiveness are the determinants of effectiveness of endorsers, Creditability consists of celebritys believability and dependability, while attractiveness involves physical attractiveness, respect and similarity between the endorser and publics age, gender, ethinicity. For instance Omega (Swiss watch) endorsed by Anna kournikova as they found her attractive Let us discuss celebrity performance, celebrity trustworthiness,celebrity expertise and celebrity attractiveness: Celebrity performance: According to Amos, Holmes, Strutton. 2008, celebrity performance (acting success, athlete success, music success etc.) refers to any given point of time of the celebrities profession where they accomplish achievement.(Amos, Holmes, Strutton. 2008) There is an direct impact of the celebrities performance on their popularity which might fall or even rise in their in the entire profession (Agrawal and Kamakura 1995). If their performance fall short it is likely that a celebrity endorsers effectiveness will deteriorate (Agrawal and Kamakura 1995).   Celebrity Trustworthiness: Trustworthiness refers to the amount of confidence that the consumers put on the celebrity for the message delivered by them which is believed to be most convincing (Ohanian 1990). According to Griffin (1967) Favourable disposition, acceptance, psychological safety and perceived supportive climate are favourable consequences of trust (cited in Chao et.al.2005). It is always found that a message coming from someone whom you trust, you tend to believe in the message more and bring about an effectual attitudinal change; on the other hand non trusted spokesperson influence tends to be lower. (Mc Ginnes and Ward 1980). The trustworthiness factor is an important element that constitutes the effectiveness of a celebrity endorsement. Celebrity Expertise: According to Erdogen (1999) celebrity expertise is the extent to which the spokesperson is observed to be an informant of valid assertations (Erdogen, 1999).   Ohanian 1990, states that investigating source creditability in settings involving persuasive communication generally indicates that a receivers perception of the sources expertises positively influences source effectiveness furthermore, a respondents actions in response to the sources perceived level of expertise and the target persons level of agreement with those recommendations and lastly subjects exposed to a source perceived as highy expert exhibit more agreement with the sources recommendations than did those exposed to a source with low expertise ( Ohanian 1990). Celebrity Attractiveness: It is multi-dimensional in nature, along with just the physical attractiveness it consists of other factors such as personality and ability (Erdogen 1999). This factor constitutes an important part in the effectiveness of an endorserment. The physically more attractive celebrities are normally seen as more approving on different personality attributes then non attractive corresponding person (Kalhe and Homer 1985, Eagly et. al. 1991). Joseph (1982) found out from his study that attractive spokesperson has more optimistic influence on the product then the non attractive ones. Baker and Churchill in 1977 concluded that even though attractive spokesperson had resulted in advertisement effectiveness but attractiveness did not have an impact on the purchase intentions of the consumer (Baker and Churchill, 1977). Negative effects/ Potential risks:   Even though celebrity endorsement is said to bring in many advantages and profits not only to the firm but also to the celebrities, there are many risks and negative effects associated with celebrity endorsement. The persona of the celebrity itself endures the customers to purchase the product, what if the celebrity gets caught in any controversy, criminal activities or is undergoing a personal problem The requirements or the must for a successful execution of celebrity endorsements starts with knowing where the brand is positioned currently which also includes where it wants to be in the future and how is it going to get there, then followed by developing a creative idea. After considering that celebrity endorsement is best and effective method for marketing communication, next critical thing to be thought about is selecting the appropriate celebrity. Furthermore the fame of the celebrity hastens up the message and in gain substantial return on investment is expected. (Pringle H, Binet L, 2005). CELEBRITY ENDORSEMENT PROCESS: MEANING MOVEMENT AND THE ENDORSEMENT PROCESS   McCrackens meaning transfer process, has been divided in to three different stages, In stage ONE, he states that celebrities as compared to models and actors plays an extremely important role as they deliver a   variety of influential personality and lifestyle meaning which are extracted from the character they play in the movies, sports, military and other careers , Lastly the endorser comes in associate with the objects , persons and contexts, then the meaning is brought into the advertisement by the celebrity. In stage TWO, after the celebrity is finalised, the source of promotion should be identified and the product to be promoted should be furnished with meanings, in addition to this all the seize only those meanings related to the product which are to be acquired from the celebrity i.e. through campaigns, representative properties related to the product are conveyed by means of celebrity. Lastly the link between the celebrity and product is highlighted.   In the THRID stage, the representations of the celebrity are transferred to the product and also the meanings from objects, people and events surrounding them. With the use of products, celebrities create a self image before the audience that make these meanings accessible to the consumers, then the consumers understand the meaning and purchase accordingly (Mc Cracken Grant, 1989) 3. RESEARCH METHODOLOGY 3.1 INTRODUCTION The literature review chapter discusses the literature in celebrity endorsement and its impact on the brand as well as the consumers. The next chapter of research methodology, is where a suitable method of research would be selected before carrying out the research. In this chapter description regarding the accomplishment of the research will be stated, furthermore the method selected, the approach, sample, and data collection will be depicted. 3.2 RESEARCH APPROACH: This research is both a quantitative and qualitative research, according to Bryman and bell quantitative research is a distinctive research strategy and in broad terms it can be said that it is collection of numerical data and as exhibiting a view of relationship between theory and research as deductive and as having a objectivist conception of social reality.( Bryman and bell,2007).. In the research along with primary data, secondary data will also be given importance where all the journals, text books, press articles and the internet where all the topic related websites including the companys website will be considered.   Primary research will be conducted using questionnaires and also interview. Qualitative research tends to be more concerned with words rather than numbers and a feature of qualitative research is inductive view where there is a relationship between theory and research and the theory is extracted out of the latter (Bryman and Bell,2007) an inductive view approach will help in completion of the literature review. From the literature review a number of research questions were formed. To start the research, the secondary data on celebrity endorsement and also its influence of this concept on brand and consumer behaviour was reassessed. The collection of secondary data involved journals, magazines, text books, press articles and the internet. In accordance to secondary data this research was found creditable for further investigation. Inductive approach has been chosen along with primary research and secondary data will help in completion of this research. Primary data will be collected with the help of questionnaire to obtain accurate results and contemporary data. 3.4 DATA COLLECTION SECONDARY DATA Secondary research helps in collection of data and understanding what has already been undertaken under this field. Examining the present and the past researches or studies will help in appropriate understanding of the concept under research. Collection of secondary data is comprised mainly from journals, press articles from news paper and magazine articles, books and reliable websites. Secondary data offers pertinent theories, models and concept based through which further research can be undertaken. PRIMARY DATA There are many ways through which primary data can be collected, for instance interview method, questionnaire etc. In this study questionnaire method is chosen. The questionnaire consists of both open-ended as well as close end questions References: Nathan Klaus, and Ainsworth Anthony Bailey, Celebrity endorsement :an examination of gender and consumer attitudes, American Journal of Business, 2008 vol.23 no.2 Agrawal J, Kamakura WA, July1995. The economic worth of celebrity endorsers: an event study analysis, journal of marketing Vol.59, pp.56-62 Rajakaski JJ, Simonsson R.2006, The subject of celebrity endorsement :what it was and what it has become.ISSN:1402-1773-ISRN:LTU-CUPP-06/137-SE. Clinton Amos, Gary Holmes, David Strutton, Exploring the relationship between celebrity endorser effect and advertising effectiveness, International Journal fo advaertising , 27(2), 209-234, world advertising research center. Naveen Blazey and Shashi Kanth Ganti, Goa institute of management Goa, Impact of celebrity endorsement on overall brand) Mc Cracken Grant, who is celebrity endorser? Cultural foundation of endorsement process, journal of consumer research, December 1989, vol. 16. Pringle H, Binet L, How marketers can use celebrities to sell more effectively, journal of consumer behaviour, 2005, vol.4,3, 201-214, Published by John Wiley and Sons, ltd. Wang .W.S., How culture influences the brand association in the United Kingdom and Taiwan: a case study of LOreal Paris. Segrave, Kerry. 2005. Endorsement in advertising. A social history. Mc Farland and company, Inc., USA. Busler, Micheal. 2002. Product differentiation, celebrity endorsement and the consumers perception of quality. Dissertation Drexel university. Arango, Tim. 2007. Lebron, Inc- the building of a billion- dollar athlete. Fortune Atkin, Charles , Martin Block. 1983. Effectiveness of celebrity endorsers. Journal of Advertising Research 23(1) 57-61. Frieden, Jon B. 1984. Advertising spokesperson effects: An examination of endorser type and gender on two audiences. Journal of advertising research 24(October/November) 33-41. Zamudio Cesar. 2008. Matching with the stars: the case of celebrity endorsements. The university of Texas at Dallas. Martin, Brett A.S., Daniel Wentzel, Torsten Tomczak. 2008. Effects of suspectibilty to normative influence and the type of testimonial on the attitudes towards print advertising. Journal of Advertising research 37(1) 27-43. Mathur, Lynette Knowles, Ilk Mathur, Nanda Rangan. 1997. The wealth effects associated with a celebrity endorser: The Micheal Jordan Phenomenon. Journal of advertising research 37 67-73 Kahle, Lynn R., Pamela M. Homer. 1985. Physical attractiveness of the celebrity endorser; A social Adaptation perspective. Journal of consumer research 11(4) 954-961 Amos Clinton, Holmes Gary and Strutton David. 2008. Exploring the relationship between celebrity endorser effects and advertising effectiveness, International journal of Advertising, 27(2).209-234. Friedman, Harshey, Linda Friedman. 1979. Endorser effectiveness by product type. Journal of advertising research 19(October/ November) 63-71. Rao, Akshay R., Lu QU, Robert W. Ruekert. 1999. Singaling unobservable quality through a brand ally.   Journal of Marketing research 36(2) 258-268. Erdogan, B.Z. 1999.Celebrityendorsement: a literature review. Journal of marketing management, 15(3), pp.291-314. Ohanian , R. 1990. Construction and validation of a scale to measure celebrity endorsers perceived expertise, trustworthiness and attractiveness. Journal of advertising, 19(3), pp. 29-52. Giffin, K. 1967. The contribution of studies of source credibility to a theory of interpersonal trust in the communication process. Psychological bulletin, 68(2). pp. 104- 119. Chao, P., Wuhrer, G. and Werani, T(2005) Celebrity and foreign brand name as moderators of the country-of-origin effects, International journal of advertising, 24(2)pp. 173-192. McGinnes, E and Ward, C.1980. Better liked than right: trustworthiness and expertise as a factors in credibility. Personality and Social Psychology bulleti